Adventure Tourism Meet (ATM) 2024: Championing Adventure Tourism In India

The Presenting Partner of ATM 2024 was Meghalaya Tourism in association with Incredible India. ATM 2024 was powered by Gold Partners Odisha Tourism, Uttarakhand Tourism, Bodoland Tourism and Uttar Pradesh Tourism.

The Financial Express.com Adventure Tourism Meet (ATM) 2024 was held at the State Convention Centre, Shillong, on October 4, 2024 and highlighted the vast potential of adventure tourism in India. The Presenting Partner of ATM 2024 was Meghalaya Tourism in association with Incredible India. ATM 2024 was powered by Gold Partners Odisha Tourism, Uttarakhand Tourism, Bodoland Tourism and Uttar Pradesh Tourism.

The event kicked off with a session themed “Revitalising Local Economies Through Adventure Tourism”. Esteemed panellists Mr Oken Tayeng, MLA from Arunachal Pradesh and Member, National Tourism Advisory Council (NTAC), Ministry of Tourism, Government of India; Mr Ajit Rana, Director of Overlander India; and Mr E. Banlumlang Blah, President, North East India Tourism Confederation (NEITC) and Tour Operators Association of Meghalaya (TOAM), discussed the transformative power of adventure tourism in boosting local economies. The panel, which was moderated by Mr Raj Basu, Convenor, Association for Conservation & Tourism, discussed the role of tourism in creating jobs, supporting local businesses, and preserving the environment. Special emphasis was placed on how adventure tourism can attract visitors seeking unique, authentic experiences while contributing to the socioeconomic upliftment of local communities.